Our Values

It’s our shared values that drives our success and helps us to delight our community of channel partners

Our Values


We’re enthusiastic, and care about what we do and who we serve. We strive to provide the best experience and results for our customers and vendors alike, innovating and ‘going the extra mile’ all of the time.


We believe business success has to be ‘win-win’, so we focus on positive outcomes for customers, vendors, employees and community in equal measure – adding value personally and professionally.


We take pride in our work and our actions towards others and our world. We are empowered to make a difference and are accountable for ‘delivering stakeholder value’ and business results.


We ‘trust and are trusted’ – to be our authentic, diligent selves in a supportive and rewarding environment, and to deliver the best results and experience for all our stakeholders.

Our core values drive how we work together as one team, think together with collaboration and ultimately, succeed together

Our Mission

It’s our mission to create value for all stakeholders within the channel ecosystem, sustainably. We achieve this by enabling our channel partners to accelerate and achieve their own growth ambitions, and by optimising the procurement process of technologies for end users.

To deliver the leading enterprise software procurement platform in Europe, we invest in our people, platform and technologies whilst offering great service, competitive prices, and product expertise.

News & Blogs